M.B.A. / Academic Year 2023-24 / Batch 2023-25 / Semester II/ Specialization Core Courses : Marketing

Marketing Strategy

Catalogue Code: T2125
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410231

Product Management

Catalogue Code: T2128
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410230

Consumer Behaviour

Catalogue Code: T2118
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410229

Sales Force and Channel Management

Catalogue Code: T2136
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410228

Services Marketing

Catalogue Code: T2143
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410227

Digital Marketing

Catalogue Code: T2139
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410226