M.B.A. / Academic Year 2024-25 / Batch 2023-25 / Semester III/ Specialization Core Courses : Marketing

Business to Business Marketing

Catalogue Code: T2152
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410310

Brand Management

Catalogue Code: T2130
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410309

Integrated Marketing Communication

Catalogue Code: T2127
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410308

Business Analytics for Marketing

Catalogue Code: T2612
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410307

Retail Management

Catalogue Code: T2588
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410306

Customer Relationship Management

Catalogue Code: T2121
Course Type: Generic Elective Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Other
Course Skill Type: Other
Course Code: 204410305