M.B.A. (E) / Academic Year 2023-24 / Batch 2022-24 / Semester IV / Specialization Core Courses : Marketing

Marketing Strategy

Catalogue Code: T2125
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 20448410

International Marketing

Catalogue Code: T2153
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Environment and Sustainability
Course Skill Type: Other
Course Code: 20448409

Integrated Marketing Communication

Catalogue Code: T2127
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Human Values
Course Skill Type: Other
Course Code: 20448408

Digital marketing

Catalogue Code: T2139
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 20448407

Business to Business marketing

Catalogue Code: T2152
Course Type: Specialization Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning : No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 20448406